Tulio — Agentic Revenue Marketing Manager

01 · Role Fit Analysis

Your job description, mapped line-by-line to systems I've shipped.

AGENTIC GTM · OUTBOUND✓ SHIPPED

"Build AI-assisted outbound sequences that combine automated research, personalisation, and human oversight."

Built an n8n + HubSpot-equivalent (GoHighLevel) pipeline that processes 2,400+ contacts per batch with a self-terminating pagination loop, AI enrichment, and a founder-tone email writer (60–100 words, strict JSON output). Human QA at the batch level, not per email.

LEAD SCORING & ROUTING✓ SHIPPED

"Develop and manage AI-powered lead scoring and routing systems."

Production VAPI inbound voice agent ("Daniel") with an educate-before-booking gate and tool-selection logic that routes to booking, knowledge base, or human escalation. Wired to CRM via $fromAI() dynamic variable injection.

CONTENT AT SCALE✓ SHIPPED

"Produce content at scale using AI for first drafts and research, with human editorial QA."

Structured prompt library + knowledge base RAG for FlowTier's outbound engine. Every output is JSON-schema-enforced so QA is a diff, not a re-read. Same architecture runs an IG sales agent ("July") that qualifies leads in ≤5 exchanges.

CRM / REVOPS✓ TRANSLATABLE

"Build and maintain lead scoring models, attribution frameworks, and pipeline reporting in HubSpot."

Architected GHL pipelines for multi-client onboarding with stage-based automation and a command-driven Claude agent that manages the full client lifecycle. Pipeline logic is CRM-agnostic — HubSpot migration is a tool swap, not a rebuild.

CEO PERSONAL BRAND✓ DONE FOR CLIENTS

"Manage and grow the CEO's personal brand across LinkedIn and other relevant platforms."

Run founder brands end-to-end: content engine, repurposing across channels, booking funnel. Richard's brand inherits the same playbook — thought leadership ladders to pipeline, not vanity metrics.

AI WORKFLOW DESIGN✓ CORE SKILL

"Build marketing automations using Google AI Studio, Make, Zapier, n8n, or equivalent platforms."

This is the day job. n8n is my primary IDE. Full-stack agentic systems: VAPI (voice), WPPConnect (WhatsApp), GHL (CRM), Claude/GPT (reasoning), vector knowledge bases (retrieval). Every workflow documented for team handoff.

02 · Evidence

Three systems currently running in production.

2024 — NOW

Founder · Operator

FlowTier — done-for-you AI Front Office for SMB services

Full-stack agentic systems for plumbers, HVAC, med spas, law firms, dental offices. I'm the operator and the builder: I sell it, I build it, I support it. The playbook below is the one I'd bring to numero® on day one.

Built multi-client cold outreach engine on n8n + GHL with AI email writer (founder-tone, 60–100 word JSON output) and self-terminating pagination.2,400 / BATCH
Shipped VAPI inbound voice agent (Daniel) with 3-sentence response cap, educate-before-book gate, knowledge-base tool, and dynamic CRM contact injection.SUB-500ms LATENCY
Designed Instagram sales agent (July) — ≤5-exchange qualifying flow, AI-reveal mechanic, strict KB-only pricing rules, direct funnel to demo.≤5 EXCHANGES
Architected WhatsApp infra (WPPConnect) with AI/human handoff via tag toggling, exponential-backoff reconnection, health checks, multi-instance redundancy.99%+ UPTIME TARGET
Built command-driven Claude Code agent that manages the full client lifecycle against CRM pipeline stages via a generic HTTP MCP layer.PM REPLACED
Positioned against price commoditization with a guarantee of 10 appointments or 20 hours saved in 30 days. Refund clause forces delivery rigor.30 DAYS · GUARANTEED

n8nMake.comVAPIGoHighLevelWPPConnectClaude / GPT / GeminipgvectorMCPNotionClickUpHTML / JS

// outbound_engine.v2.flowLIVE · 2,400 CONTACTS / BATCH

// daniel.vapi.decision_treeINBOUND BDR · EDUCATE-BEFORE-BOOK

// ai_front_office.n8n · 131 nodes · productionOMNICHANNEL · 6 AGENTS · 7 TOOLS

SYSTEM DESIGN

AI ↔ Human Handoff

WhatsApp handoff state machine — what numero's JD asks for under "human oversight"

The JD says "automated research, personalisation, and human oversight." Here's what real human oversight looks like when you've shipped it — not a Slack notification, a state machine with explicit transitions, resume commands, and a lightweight staff dashboard.

// whatsapp.handoff.state_machineWPPCONNECT · MULTI-INSTANCE · 99%+ UPTIME TARGET

PRE-FLOWTIER

Operator · Affiliate · Marketer

8+ years in the trenches — courses, affiliate, physical product, paid media

Before I sold automation, I sold everything else. Digital courses, affiliate offers, and my own physical product (Triptofast — a supplement brand I built from formulation through launch). The JD calls for someone who's run paid, content, CRM, and pipeline end-to-end. I've done that for my own P&L — which is a different kind of rigor than running someone else's budget.

Triptofast (own brand): built a physical-product supplement business end-to-end — formulation, branding, funnel, paid acquisition, fulfillment, customer support.FULL P&L · SOLO
Affiliate marketing: ran multi-offer campaigns across verticals — the unforgiving school where CAC < commission or you're out of business by Friday.CAC < PAYOUT
Digital course sales: built funnels and paid campaigns for info products. Taught me that conversion copy is a math problem, not an art project.FUNNEL · COPY · PAID
Managed paid acquisition across Meta, Google, LinkedIn, TikTok — the exact channel matrix numero® is running.CPL · CAC · ROAS
Consulting engagements: positioning services, building pricing ladders, installing repeatable acquisition systems. Systems thinking isn't a trait I claim — it's what clients paid for.SYSTEMS · NOT TASKS

Meta AdsGoogle AdsLinkedIn AdsTikTok AdsGA4FigmaFunnelsCopywritingP&L ownership

03 · How I'd ladder to $10M

The KPIs from your JD, translated into a first-90-days plan.

30_d

Days 1–30 · Audit + Infra

HubSpot hygiene pass. Attribution model set. Pipeline stages defined with Richard. One agentic workflow shipped — probably AI-assisted outbound research — to establish the pattern.

60_d

Days 31–60 · Channels

Meta + LinkedIn + Google live with testing discipline. Content engine running with AI drafts and editorial QA. Lead scoring model shipped. First cohort of MQLs through to sales.

90_d

Days 61–90 · Compounding

Weekly pipeline report ritual. Prompt library documented and transferable. Dashboards live. AI discovery platforms (Perplexity, ChatGPT citations) tested as acquisition sources. Velocity compressing.

// $10M target · reverse-engineered from the bottom upPEOPLE → CUSTOMERS → REVENUE

Read top-to-bottom. Each stage is a headcount — the number of humans at that point in the journey — not dollars. The dollar math only appears at the final step, where closed customers convert to revenue.

↓ PEOPLE → DOLLARS · THE FINAL STEP

56 new customers / mo × $15,000 average annual contract = $840,000 MRR × 12 months = $10M+ ARR ✓

The one number I'm guessing at: the $15,000 average contract. That's a placeholder based on typical NZ SMB agency retainers. If numero®'s real number is $30k, we need half the customers. If it's $8k, nearly twice. Day one of the role: get the real number from Richard and rebuild this model for real.

COST TO ACQUIRE (CAC)

< $2,800 / customer

MQL → SQL RATE

15% now · 22% target

PIPELINE SPEED

45 days → 28 days

AI AUGMENTATION

80% of mkt tasks

↳ directional only · real model gets rebuilt in week 1 against numero®'s actual ACV, historical conversion rates, and sales capacity

04 · Candidate Profile

Behavioural assessment, mapped to the JD.

CIS Assessment (DISC + Jung + Spranger · 99% validity index · 15 Aug 2024). Summary below; full report available on request. I've pulled the signals that matter most for this role.

// disc.profile · natural vs adaptedPROFILE: ID → DS (growth shift)

↳ Natural state: communicator, persuader, connector (I=84, D=56). Adapted state: more structured, patient, systems-driven (S=33→60, C=27→40). The shift itself is the signal — the JD asks for a "systems thinker" who still needs to own content + CEO brand. That's this profile.

★ HEADLINE COMPETENCIES

Enthusiasm94

Persuasion92

Extroversion92

Boldness76

Sociability65

Command61

Top-decile persuasion + enthusiasm maps directly to content engine, CEO brand, sales enablement.

✦ MOTIVATOR HIERARCHY

86

Economic · ROI

62

Theoretical

51

Political · Power

Economic 86 = ROI-native thinking. That's numero®'s brand. The fit isn't cosmetic — it's wired in.

◎ LEADERSHIP STYLE

Motivator 42% · Executive 28% · Methodical 16.5% · Systematic 13.5%

Leads through dialogue, momentum, and optimism — the right mode for marketing-to-sales handoff with a founder-led sales process.

// off the clock

Licensed helicopter pilot — in aviation, the cost of imprecision is non-recoverable. Same discipline I bring to production AI systems. Ten years of kickboxing · moves fast on new tools (Make.com, Notion, ClickUp — added when a project needed them, not when a course demanded it).

05 · Interrogation

Don't take my word for it. Ask the agent.

This chat is a live Claude deployment running in the resume itself. Ask about my stack, how I'd approach numero®'s $10M target, salary expectations, relocation, or the architecture of anything above. The answers come from me, through the model.

TULIO-AGENT · v1.0 · claude-sonnet-4

● ONLINE

TULIO-AGENT

Richard — or whoever's reading this — thanks for getting this far. I'm a Claude model briefed on Tulio's full stack, work history, and how he'd approach the numero® role. Ask me anything. I'll answer in his voice, cite what he's actually built, and flag anything I'm not sure about.

>

06 · Why this, why now

Nine years in the US. One country I've always meant to end up in.

Most applications for this role will come from people who'd take it because it's a good job. For me it's a good job and the country I've spent a long time planning to move to.

I moved to the US nine years ago. I built FlowTier here, learned the stack I'm now paid for, and came to know what I actually want the next decade to look like. New Zealand has been on that list the whole time — it's not a shortlist of three, it's this one.

Which is to say: the visa sponsorship isn't a perk I'm trading for, it's the thing that makes a move I'd already decided on possible. When someone shows up with a deliberate decision behind them, retention usually takes care of itself.

COMMITMENT

Long-arc

I moved countries once already. I know what it takes.

ALIGNMENT

In-person

Takapuna office is not a compromise — it's the point.

You're hiring
an agentic
marketer to hit
$10M. Most
will send a CV. I shipped the system.